I have over a decade of experience applying behavioral science to business strategy, product management, and design. Across startups to enterprise to public sector, I have worked in areas like chronic disease management, voter turnout, mental health, and retirement savings.
Teams I have worked with include at least 25 startups that have exited, backed by top investors like Founders Fund, YC, NEA, Khosla, and True Ventures. I have also worked with enterprise companies like SalesForce, government projects like the U.S. healthcare exchanges, medical teams at UCSF and Harvard, and fintech orgs like Common Cents & Irrational Labs.
For more detailed outcome data and publications, see Learn more.
All ambitious organizations are tackling some difficult behavioral problem, almost by definition. I have had a chance to work with a lot of great teams, including startups, Fortune 100s, and public sector organizations.
I do not do as much consulting or tactical work as I used to, but I love supporting awesome founders with advice and in more tangible forms.
If you would like to be one, get in touch.
About half of the work I have done professionally has been focused on health behavior change. This has included:
Unlike healthcare, the approach in fintech is often about removing barriers and automating difficult processes rather than altering active behaviors. And ironically, it less frequently tends to involve incentives.
The primary behavioral problem for very large companies (or startups who sell to them) tends to be adoption of new technology solutions, which is a surprisingly well-studied area of behavioral science.
Most of my work in enterprise focuses around incubating new product or revenue streams, or around adoption and retention within existing products that have decayed over time.
I really enjoy public sector work since it often has an incredibly broad impact. Highlights here are:
